Integrated Advertising Campaign
The Task of the advertising class was to create an Integrated Advertising Campaign for a niche perfume Urban Scents. Since the product is a niche, unique, and handmade I decided to create an analog collage for the campaign. Each Collage reflects the character of a particular fragrance.
Urban Scents shares a spirit of a pilot and the soul of a perfumer, therefore my mission was to create a core message ("Your scent, your manifest") that would compliment the content. I decided to translate the uniqueness of the fragrance into the voyage of self-discovery, capturing one's experience in the beautifully aromatic bottle.
Professor: Dennis Werner